From Crisis to Cost-Effectiveness: A Promotional Shipment Strategy
14 May 2024
Neo Tangent's alternative shipping strategy ensured on-time delivery, saving approximately $50,000 in air freight costs, showcasing effective crisis management and strategic decision-making in supply chain logistics.
Results at a Glance
Our Solution in Action
Neo Tangent faced a critical situation when a time-sensitive promotional shipment from Mumbai to a US discount retailer encountered delays due to raw material shortages and labor constraints, leading to production slowdowns and missed rail connections. To mitigate the risk of expensive air freight, Neo Tangent swiftly explored alternative shipping options such as feeder vessels or ports. Opting for Mundra, they tackled the logistical challenge with fast road transport and tight controls to meet the cut-off deadline, ensuring the shipment's timely arrival for the promotional event. Through collaboration and quick response, Neo Tangent successfully navigated the crisis, saving approximately USD $50K in air freight costs.